The purpose of this module is twofold:
1) Firstly, you as a student need to get some exposure to the real life situation in industry in order to form realistic expectations about the “jungle out there”.
2) Secondly this competitive industry needs people like you to bring your expertise and creativity to that environment!
When we view these two reasons we see that your personal “brand” as well as the University of Johannesburg’s “brand” is at stake. Here is what a student “brand” from the department of fashion should include: